Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online interface, an alternative is only a couple of clicks away.
Customer experience transformation is a key initiative for any business that wants to position itself for the 21st century. Two important concepts involve updating and digitizing technology, and creating persistent customer relationships. According to Bain & Company, customer experience transformation starts with “… simplifying your core business and digitizing it where it matters.” McKinsey & Company writes that in any customer experience transformation, “… the voice of the customer can be used to identify upstream and cross-functional issues and address the root causes of problems.” In short, to see positive results, you need well-tested, high-quality digital assets that reflect ever-evolving customer needs and desires.
While it may seem like a distant prospect, Black Friday is coming and retailers are busy preparing for the busiest shopping period of the year. The holiday season is normally a busy time for us too, as we start carrying out performance tests on retail sites to get an idea of how they’ll behave when unprecedented visitor numbers put systems under equally unprecedented strain.
Quality assurance (QA) used to be a compliance activity. You were releasing a product and needed to test it and stamp it “approved.” QA was about testing that the code worked. You might manually test the code. You might have even tried some automation — coding a set of test scripts that would try to capture regressions or errors that you had eradicated in the past, but which somehow crept back in. All in all, you were reasonably satisfied that you achieved a level of test coverage that met your goals. Then, you put your code into production and crossed your fingers that nothing went wrong. And if it did, you tried to fix it as quickly as humanly possible.
It used to be that software testers could test their applications on just one platform, and only have to worry about testing that the code worked.
It’s no secret that the digital revolution is quickly changing the way businesses and customers interact with each other. Like Blockbuster, companies that don’t understand the evolving needs and tastes of their customers will die, while companies like Netflix that fail fast, quickly adopt technology, and evolve, will thrive.
Note: Test engineers Reena Kuni and Jeannette Smith also contributed to this blog.
Everything about software has changed—how it’s architected, developed and produced, what it does, what users want from it, and how often they expect new features. To keep up, organisations are turning to continuous delivery and DevOps. Yet product teams still do a lot of manual testing, which consumes a lot of time they don’t have, thanks to shrinking test windows. Incorporating automation into your testing approach is a great strategy, but figuring out where and how to start isn’t necessarily quick and easy.
We recently co-hosted a webinar with Bloor Research about the Future of Testing, and in it, we conducted an informal poll about artificial intelligence (AI) and testing. When we asked what everyone thought the biggest advantage was to incorporating AI into a test automation strategy, attendees overwhelmingly selected team productivity and efficiency.
It’s not often you hear dev teams shouting from the rooftops about a relatively minor software release. (Actually, developers rarely shout in the first place, except when playing a lively game of foosball.) But we think this one is pretty cool.