Eggplant Blog

How to Get Your Customers to Drive Testing

4/25/19 / by Alex Painter posted in digital automation intelligence, Eggplant Digital Automation Intelligence Suite, intelligent testing, real user monitoring, synthetic monitoring, Real Customer Insights, Monitoring Insights, Customer Experience Insights, Eggplant Release Insights

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The focus of software testing is changing. It's been moving away from simply checking that an application meets technical requirements and towards ensuring that it delivers better user experiences and business outcomes.

Or at least that's what we'd all like to believe.

The reality is that capabilities can lag behind the desire for change, and not everyone can agree on how best to represent the voice of the customer in the testing process.

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Prioritize Website Performance Improvements with Performance Impact Prediction

4/11/19 / by Philip Vandenberg posted in Web Performance, real user monitoring, website performance, Real Customer Insights, conversion rate optimization, performance impact prediction

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Performance impact prediction is a key part of our Customer Experience Insights product suite. It analyzes website performance, showing how load times relate to conversion, bounce rate, session length, and revenue. This data can be then used to predict what will happen to these KPIs by making incremental speed improvements.

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Customer Experience Optimization for Better Business Outcomes

3/28/19 / by Alex Painter posted in Customer Experience, Test automation, digital automation intelligence, intelligent testing, real user monitoring, customer experience optimization, Real Customer Insights, digital transformation

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Businesses want software that delights end users. Customer experience is the priority. But even as the requirement for ever better experiences grows, actually delivering on that requirement is getting harder.

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The Forgotten Factor in Conversion Rate Optimization

2/27/19 / by Alex Painter posted in Web Performance, real user monitoring, Real Customer Insights, performance analyzer, marketing, conversion rate optimization, conversion funnel

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Any marketing campaign is only as strong as its weakest link.

No matter how effective ads, emails, and landing pages are, they depend on the rest of the conversion funnel for success.

And one often-overlooked factor in conversion rate optimization is speed.

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Why Performance Matters: 1 of 10 Things Every Marketer Should Know about Web Performance

2/7/19 / by Alex Painter posted in Web Performance, real user monitoring, Real Customer Insights, marketing

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The web performance world is all about delivering better, faster online experiences. And from the outside, it can all look very technical. It’s niche, specialized. It’s technical people tinkering with code.

But it’s important not to lose sight of the ultimate business goals. Most of the time, we’re helping organizations to make more sales. And that makes it something that marketing departments should care about.

So we thought we’d highlight a few things about web performance that we think every marketer should know.

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Achieve Better Business Outcomes With Customer Experience Insights

8/15/18 / by Alex Painter posted in User Experience, Performance testing, real user monitoring, Digital Performance Management, performance monitoring, Monitoring Insights, Customer Experience Insights, business outcomes, business KPIs

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By improving load times to just under a second, COOK saw a seven-percent increase in conversion rates. At Eggplant, we deliver insights that result in better customer experiences and drive better business results — something we call Customer Experience Optimization (CXO). With this in mind, we recently renamed a number of our solutions to better reflect the outcomes they’re designed to help organizations achieve.

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Surviving Black Friday: Why Avoiding Outages Is No Longer Enough

7/24/18 / by Alex Painter posted in User Experience, Downtime, Outage, real user monitoring, synthetic monitoring, website performance, KPIs

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If you’re an online retailer, there’s a good chance you’re busy gearing up for the pre-holiday rush. Black Friday and Cyber Monday have been pushing retail sites to the limits of their ability to cope with surges in visitor numbers.

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Introducing Eggplant AI 2.1 and New Accelerators

7/12/18 / by Gareth Smith posted in artificial intelligence, continuous integration, continuous delivery, intelligent testing, Eggplant AI, real user monitoring, model-based testing, real user insights

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An All New Performance Trends Report

7/10/18 / by Drew Post posted in User Experience, UX, User experience testing, analytics, Eggplant solutions, real user monitoring, Digital Performance Management, website performance, performance trends, real user insights, KPIs, key performance indicators

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The weather, the tennis, the football — with all the distractions, you’d think those of us on the Real User Monitoring team would be kicking our feet up, right? Not a chance! I'm super excited to tell you about our latest release: a brand-new version of our Performance Trends Report. 

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Deliver Faster User Journeys and Better Conversions on Black Friday

7/2/18 / by Alex Painter posted in Load testing, Real User Experience, Performance testing, user journey, real user monitoring, Digital Performance Management, synthetic monitoring

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While it may seem like a distant prospect, Black Friday is coming and retailers are busy preparing for the busiest shopping period of the year. The holiday season is normally a busy time for us too, as we start carrying out performance tests on retail sites to get an idea of how they’ll behave when unprecedented visitor numbers put systems under equally unprecedented strain.

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