Performance impact prediction is a key part of our Customer Experience Insights product suite. It analyzes website performance, showing how load times relate to conversion, bounce rate, session length, and revenue. This data can be then used to predict what will happen to these KPIs by making incremental speed improvements.
Businesses want software that delights end users. Customer experience is the priority. But even as the requirement for ever better experiences grows, actually delivering on that requirement is getting harder.
Any marketing campaign is only as strong as its weakest link.
No matter how effective ads, emails, and landing pages are, they depend on the rest of the conversion funnel for success.
And one often-overlooked factor in conversion rate optimization is speed.
The web performance world is all about delivering better, faster online experiences. And from the outside, it can all look very technical. It’s niche, specialized. It’s technical people tinkering with code.
But it’s important not to lose sight of the ultimate business goals. Most of the time, we’re helping organizations to make more sales. And that makes it something that marketing departments should care about.
So we thought we’d highlight a few things about web performance that we think every marketer should know.
One of the most popular features of the KPI Performance report in Real Customer Insights (RCI) is the “Start Analysis” button, also known as “what’s changed analysis”.
This feature addresses the missing element in any anomaly detection system – the isolation and identification of the root causes of anomalies.
At Eggplant, part of our business is about helping organizations to deliver fast websites that deliver great customer experiences. To do that, we measure those experiences through solutions such as Monitoring Insights, Performance Analyzer and Real Customer Insights.
Definitive web performance league tables
We’re using Performance Analyzer to track home page speed for top websites in a range of sectors and publishing the results in daily league tables called the Digital Experience Index.
Many website owners are gearing up for their busiest time of year, with preparations well under way for the pre-Christmas rush.
Part of this means making sure the website is up and running throughout the peak period.
But it’s not just about availability.
Here are some essential steps to help you make sure your website delivers the best possible experience when it matters most.
Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online interface, an alternative is only a couple of clicks away.
Customer experience transformation is a key initiative for any business that wants to position itself for the 21st century. Two important concepts involve updating and digitizing technology, and creating persistent customer relationships. According to Bain & Company, customer experience transformation starts with “… simplifying your core business and digitizing it where it matters.” McKinsey & Company writes that in any customer experience transformation, “… the voice of the customer can be used to identify upstream and cross-functional issues and address the root causes of problems.” In short, to see positive results, you need well-tested, high-quality digital assets that reflect ever-evolving customer needs and desires.
Just one hour of downtime cost Amazon an estimated $100 million in lost sales. Unless you were completely off the grid, you’re well aware of the performance issues Amazon and its shoppers experienced on what was touted to be the biggest Prime Day in the company’s history.