Eggplant Blog

Prioritize Website Performance Improvements with Performance Impact Prediction

4/11/19 / by Philip Vandenberg posted in Web Performance, real user monitoring, website performance, Real Customer Insights, conversion rate optimization, performance impact prediction

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Performance impact prediction is a key part of our Customer Experience Insights product suite. It analyzes website performance, showing how load times relate to conversion, bounce rate, session length, and revenue. This data can be then used to predict what will happen to these KPIs by making incremental speed improvements.

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Customer Experience Optimization for Better Business Outcomes

3/28/19 / by Alex Painter posted in Customer Experience, Test automation, digital automation intelligence, intelligent testing, real user monitoring, customer experience optimization, Real Customer Insights, digital transformation

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Businesses want software that delights end users. Customer experience is the priority. But even as the requirement for ever better experiences grows, actually delivering on that requirement is getting harder.

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The Forgotten Factor in Conversion Rate Optimization

2/27/19 / by Alex Painter posted in Web Performance, real user monitoring, Real Customer Insights, performance analyzer, marketing, conversion rate optimization, conversion funnel

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Any marketing campaign is only as strong as its weakest link.

No matter how effective ads, emails, and landing pages are, they depend on the rest of the conversion funnel for success.

And one often-overlooked factor in conversion rate optimization is speed.

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Why Performance Matters: 1 of 10 Things Every Marketer Should Know about Web Performance

2/7/19 / by Alex Painter posted in Web Performance, real user monitoring, Real Customer Insights, marketing

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The web performance world is all about delivering better, faster online experiences. And from the outside, it can all look very technical. It’s niche, specialized. It’s technical people tinkering with code.

But it’s important not to lose sight of the ultimate business goals. Most of the time, we’re helping organizations to make more sales. And that makes it something that marketing departments should care about.

So we thought we’d highlight a few things about web performance that we think every marketer should know.

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Knowing There's an Issue is Great -  Understanding Why It's Happening Is Better...

1/10/19 / by George Kouvaras posted in website performance, KPIs, Real Customer Insights

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One of the most popular features of the KPI Performance report in Real Customer Insights (RCI) is the “Start Analysis” button, also known as “what’s changed analysis”.

This feature addresses the missing element in any anomaly detection system – the isolation and identification of the root causes of anomalies.

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Are the World's Top Websites Fast Enough?

11/15/18 / by Alex Painter posted in website performance, KPIs, Real Customer Insights

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At Eggplant, part of our business is about helping organizations to deliver fast websites that deliver great customer experiences. To do that, we measure those experiences through solutions such as Monitoring Insights, Performance Analyzer and Real Customer Insights.

Definitive web performance league tables

We’re using Performance Analyzer to track home page speed for top websites in a range of sectors and publishing the results in daily league tables called the Digital Experience Index.

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Three Essentials for Your Website's Peak Trading Period

11/6/18 / by Alex Painter posted in Load testing, Performance testing, Downtime, Outage, website performance, KPIs, Real Customer Insights

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Many website owners are gearing up for their busiest time of year, with preparations well under way for the pre-Christmas rush.

Part of this means making sure the website is up and running throughout the peak period.

But it’s not just about availability.

Here are some essential steps to help you make sure your website delivers the best possible experience when it matters most.

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Optimize Online Bookings in the Travel Sector to Delight Customers and Drive Revenue

8/20/18 / by Alex Painter posted in User Experience, Performance testing, User experience testing, Web Performance, user journey, Eggplant solutions, KPIs, customer experience optimization, Real Customer Insights, Customer Experience Insights, release quality, business outcomes, Eggplant Release Insights, business KPIs

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Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online interface, an alternative is only a couple of clicks away.

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Transforming Customer Experiences With Eggplant

8/14/18 / by Michael Giacometti posted in User Experience, Performance testing, User experience testing, artificial intelligence, user journey, Selenium, shift up, Eggplant Digital Automation Intelligence Suite, customer experience optimization, Real Customer Insights, Customer Experience Insights, business outcomes, business KPIs

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Customer experience transformation is a key initiative for any business that wants to position itself for the 21st century. Two important concepts involve updating and digitizing technology, and creating persistent customer relationships. According to Bain & Company, customer experience transformation starts with “… simplifying your core business and digitizing it where it matters.” McKinsey & Company writes that in any customer experience transformation, “… the voice of the customer can be used to identify upstream and cross-functional issues and address the root causes of problems.” In short, to see positive results, you need well-tested, high-quality digital assets that reflect ever-evolving customer needs and desires.

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Three Key Lessons from Amazon’s Prime Day Performance Problems

8/7/18 / by Alex Painter posted in User Experience, Performance testing, synthetic monitoring, website performance, customer experience optimization, continuous monitoring, Real Customer Insights, performance monitoring, Monitoring Insights, Customer Experience Insights

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Just one hour of downtime cost Amazon an estimated $100 million in lost sales. Unless you were completely off the grid, you’re well aware of the performance issues Amazon and its shoppers experienced on what was touted to be the biggest Prime Day in the company’s history.

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