Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online interface, an alternative is only a couple of clicks away.
By improving load times to just under a second, COOK saw a seven-percent increase in conversion rates. At Eggplant, we deliver insights that result in better customer experiences and drive better business results — something we call Customer Experience Optimization (CXO). With this in mind, we recently renamed a number of our solutions to better reflect the outcomes they’re designed to help organizations achieve.
Customer experience transformation is a key initiative for any business that wants to position itself for the 21st century. Two important concepts involve updating and digitizing technology, and creating persistent customer relationships. According to Bain & Company, customer experience transformation starts with “… simplifying your core business and digitizing it where it matters.” McKinsey & Company writes that in any customer experience transformation, “… the voice of the customer can be used to identify upstream and cross-functional issues and address the root causes of problems.” In short, to see positive results, you need well-tested, high-quality digital assets that reflect ever-evolving customer needs and desires.
Burndown charts, feature completeness, code quality, pass/fail testing. Dev and test managers have access to lots of data from many sources about an upcoming release. But none of it directly relates to business outcomes. While decisions might be influenced by data, they’re still largely subjective and more often based on experience.
Just one hour of downtime cost Amazon an estimated $100 million in lost sales. Unless you were completely off the grid, you’re well aware of the performance issues Amazon and its shoppers experienced on what was touted to be the biggest Prime Day in the company’s history.
While it may seem like a distant prospect, Black Friday is coming and retailers are busy preparing for the busiest shopping period of the year. The holiday season is normally a busy time for us too, as we start carrying out performance tests on retail sites to get an idea of how they’ll behave when unprecedented visitor numbers put systems under equally unprecedented strain.
This week, I'm making what many consider a life-altering, religious change. I’m switching from Android to an iPhone.
It’s always been our mission to empower our customers to create amazing digital experiences that delight users and drive business success. We introduced our Digital Automation Intelligence approach that disrupts testing as we know it and puts the user back at the center to test the true UX. And we expanded our Digital Automation Intelligence Suite to use artificial intelligence (AI), machine learning, and analytics to predict business and user impacts across different interfaces, platforms, and devices.
Love it or hate it, Valentine’s Day is big business.
It’s hard to avoid the ads, the promotions and the special offers, all dedicated to getting us to part with our hard-earned cash in return for some romantic gesture or other.
Away from the high-street stores, the restaurants and the garage forecourts, many consumers were doing their Valentine’s Day shopping online
Welcome to the second in our short series of updates on the services we’ve been improving and delivering during 2017.
Last week, we saw how Grace used the Performance Analyzer API to build performance KPIs into the development and release process. This week, meet John, who’s doing a lot better than he was this time last year……