Eggplant Blog

Optimize Online Bookings in the Travel Sector to Delight Customers and Drive Revenue

8/20/18 / by Alex Painter posted in User Experience, Performance testing, User experience testing, Web Performance, user journey, Eggplant solutions, KPIs, customer experience optimization, Real Customer Insights, Customer Experience Insights, release quality, business outcomes, Eggplant Release Insights, business KPIs

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Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online interface, an alternative is only a couple of clicks away.

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Achieve Better Business Outcomes With Customer Experience Insights

8/15/18 / by Alex Painter posted in User Experience, Performance testing, real user monitoring, Digital Performance Management, performance monitoring, Monitoring Insights, Customer Experience Insights, business outcomes, business KPIs

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By improving load times to just under a second, COOK saw a seven-percent increase in conversion rates. At Eggplant, we deliver insights that result in better customer experiences and drive better business results — something we call Customer Experience Optimization (CXO). With this in mind, we recently renamed a number of our solutions to better reflect the outcomes they’re designed to help organizations achieve.

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Transforming Customer Experiences With Eggplant

8/14/18 / by Michael Giacometti posted in User Experience, Performance testing, User experience testing, artificial intelligence, user journey, Selenium, shift up, Eggplant Digital Automation Intelligence Suite, customer experience optimization, Real Customer Insights, Customer Experience Insights, business outcomes, business KPIs

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Customer experience transformation is a key initiative for any business that wants to position itself for the 21st century. Two important concepts involve updating and digitizing technology, and creating persistent customer relationships. According to Bain & Company, customer experience transformation starts with “… simplifying your core business and digitizing it where it matters.” McKinsey & Company writes that in any customer experience transformation, “… the voice of the customer can be used to identify upstream and cross-functional issues and address the root causes of problems.” In short, to see positive results, you need well-tested, high-quality digital assets that reflect ever-evolving customer needs and desires.

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How's the Quality of Your Upcoming Release? Find Out With Eggplant Release Insights.

8/9/18 / by Peter Cherns posted in User Experience, Performance testing, analytics, release quality, quality testing, predictive analytics, business outcomes, Eggplant Release Insights, business KPIs, test coverage, bug hunting

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Burndown charts, feature completeness, code quality, pass/fail testing. Dev and test managers have access to lots of data from many sources about an upcoming release. But none of it directly relates to business outcomes. While decisions might be influenced by data, they’re still largely subjective and more often based on experience. 

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Three Key Lessons from Amazon’s Prime Day Performance Problems

8/7/18 / by Alex Painter posted in User Experience, Performance testing, synthetic monitoring, website performance, customer experience optimization, continuous monitoring, Real Customer Insights, performance monitoring, Monitoring Insights, Customer Experience Insights

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Just one hour of downtime cost Amazon an estimated $100 million in lost sales. Unless you were completely off the grid, you’re well aware of the performance issues Amazon and its shoppers experienced on what was touted to be the biggest Prime Day in the company’s history.

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Deliver Faster User Journeys and Better Conversions on Black Friday

7/2/18 / by Alex Painter posted in Load testing, Real User Experience, Performance testing, user journey, real user monitoring, Digital Performance Management, synthetic monitoring

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While it may seem like a distant prospect, Black Friday is coming and retailers are busy preparing for the busiest shopping period of the year. The holiday season is normally a busy time for us too, as we start carrying out performance tests on retail sites to get an idea of how they’ll behave when unprecedented visitor numbers put systems under equally unprecedented strain.

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The Early Bird and Second Mouse — a QA Story

4/19/18 / by Russ Lott posted in App testing, QA testing, User Experience, Functional testing, Performance testing, User experience testing, QA

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This week, I'm making what many consider a life-altering, religious change. I’m switching from Android to an iPhone.

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Eggplant Acquires NCC Group’s Web Performance Division

3/28/18 / by JB Brockman posted in Performance testing, digital automation intelligence, Eggplant solutions, NCC

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It’s always been our mission to empower our customers to create amazing digital experiences that delight users and drive business success. We introduced our Digital Automation Intelligence approach that disrupts testing as we know it and puts the user back at the center to test the true UX. And we expanded our Digital Automation Intelligence Suite to use artificial intelligence (AI), machine learning, and analytics to predict business and user impacts across different interfaces, platforms, and devices.

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Valentine’s Day: the Worst Day to Break Up with Your Customers

2/21/18 / by Alex Painter posted in Load testing, Performance testing, website performance, KPIs, Monitoring Insights

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Love it or hate it, Valentine’s Day is big business.

It’s hard to avoid the ads, the promotions and the special offers, all dedicated to getting us to part with our hard-earned cash in return for some romantic gesture or other.

Away from the high-street stores, the restaurants and the garage forecourts, many consumers were doing their Valentine’s Day shopping online

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Performance Testing for Success during Peak

12/12/17 / by Alex Painter posted in Load testing, User Experience, Performance testing, website performance

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Welcome to the second in our short series of updates on the services we’ve been improving and delivering during 2017.

Last week, we saw how Grace used the Performance Analyzer API to build performance KPIs into the development and release process. This week, meet John, who’s doing a lot better than he was this time last year……

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