Digital twins are a growing area of enterprise investment, with Gartner predicting that the use of digital twins will triple by 2022. The technology, a digital representation of a physical object or system, offers companies a host of benefits, among them improved productivity, reduced down time, reduced risk and improved performance.
In the Internet age, making the best use of technology investments, rapidly spotting and addressing any performance issues or other roadblocks and ensuring customers have a high-quality experience that delights are perennial goals. Yet, until very recently, companies have been going about it all wrong.
Click. That’s the sound of a customer seeking out your competitor because your point-of-sale (POS) system didn’t deliver the experience they wanted or expected. You know that your QA teams tested the code and it worked. So, what happened?