Eggplant Blog

Customer Experience Optimization: Improve the UX and Business Outcomes of Digital Software

8/8/18 / by John Bates posted in Customer Experience, UX, Software test automation, UX testing, intelligent monitoring, analytics, real user insights, customer experience optimization, continuous testing, continuous monitoring


There are certain inalienable truths about businesses: they all want to succeed and they all want to beat their competitors. What's slightly different is how a business defines success. For a healthcare company, it might be lives saved. For an insurance company, it's the number of policies bought. For an e-commerce retailer, it's shopping basket conversions. 

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