MythBusters: Eggplant Exposes Top Testing Fallacies

By Candice Arnold | 4/30/19

Wikipedia will tell you that “software testing is an investigation conducted to provide stakeholders with information about the quality of the software product or service under test.” While technically accurate, this definition does not encapsulate all that testing does and how critical the function is in our complex, hyperconnected world.

Despite the fact that nearly every business is heavily reliant on its digital presence, testing frequently fails to get the recognition it deserves. What’s more, the industry continues to be dogged by some outright untruths, many of which we’re setting out to correct in this blog series. By exposing some of the chief misconceptions associated with testing, we will show just how vital the function is and why savvy businesses must invest in testing today in order to remain competitive tomorrow.

Myth #1: Testing is a compliance checkbox

Of course, it’s important to ensure that websites, apps and other products adhere to software standards, government regulations, and other requirements. But the notion that testing is just about checking the “does it work” box could not be more wrong. Intelligent testing does not focus purely on how the technology functions but rather on how the user interacts with it, and how the technology responds to changes in this interaction.

It might seem like a subtle difference, but it’s a really critical distinction that drives numerous benefits including, ultimately, increased customer satisfaction and revenue. A website can be checking all the boxes from a pure functionality perspective but if companies can’t test the real user experience, they are only seeing half of the puzzle at best.

Approaching testing from the customers’ perspective enables companies to determine how technical behaviors drive business outcomes, identify bottlenecks, and optimize their digital experience. Using real visitor monitoring, companies can calculate how much faster their site must be to address and improve essential KPIs like conversion, bounce rate and session length.

Not only does this customer-centric approach to testing ensure a high-quality digital experience, it also enables companies to accelerate testing and keep pace with DevOps. In a survey we conducted a few years ago, nearly half of the respondents admitted to releasing apps that performed below initial requirements simply because they did not have time to adequately test their performance. That trend was troubling when we uncovered it in 2017 and has only grown more concerning when you consider how much the pace of digitalization has increased since then.

That’s why it’s so critical that organizations employ an intelligent, user-driven approach to testing—and, by the same token, why it’s such a misperception to view testing as nothing but a compliance checkbox. In an age when a brand’s value is largely measured by the number of stars its app receives in the app store, testing for the user experience is critical.

Keep an eye on this blog for more in Eggplant’s MythBusters series, and learn more about customer driven testing in our upcoming webinar.

Topics: Customer Experience, Performance Test Tool, digital automation intelligence, AI-assisted testing, intelligent automation, robotic process automation, digital transformation

Candice Arnold

Written by Candice Arnold

Named as one of the Top 50 most Influential Women in the UK Channel and shortlisted as CRN's marketeer of year 2018, Candice firmly believes that Marketing breathes life into brands and services, and loves helping clients make their workforce more productive with technology. Candice is a Fellow of the Institute of Sales & Marketing Management (UK).

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