Eggplant Blog

Alex Painter

Having worked for a number of years in marketing and web development, Alex joined Eggplant as a web performance consultant, helping organizations deliver faster, more reliable online experiences. He is now Eggplant's product marketing director.

Recent Posts

Eggplanet: Our User Conference and Why You Need to Be There!

4/18/19 / by Alex Painter posted in DevOps, Software testing tools, digital automation intelligence, Eggplant Digital Automation Intelligence Suite, intelligent testing

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We live in a digital world, with software permeating every aspect of our everyday lives. And businesses are waking up to the fact that the quality of that software is critical to their very existence.

This is where Continuous Quality Meets Business Outcomes, and it’s the theme of our inaugural Eggplanet Europe on 6 June, London.

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Customer Experience Optimization for Better Business Outcomes

3/28/19 / by Alex Painter posted in Customer Experience, Test automation, digital automation intelligence, intelligent testing, real user monitoring, customer experience optimization, Real Customer Insights, digital transformation

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Businesses want software that delights end users. Customer experience is the priority. But even as the requirement for ever better experiences grows, actually delivering on that requirement is getting harder.

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What Happens When Performance Testing Meets Politics?

3/22/19 / by Alex Painter posted in Customer Experience, Performance Test Tool, Performance testing, digital transformation

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When people are angry, they have always taken to the streets to protest.

They still do.

But the internet offers an alternative forum in which to voice strong opinions. So what happens when that forum is cut off?

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Digital Transformation that Saves Lives

3/20/19 / by Alex Painter posted in Healthcare, Functional testing, digital automation intelligence, Eggplant Digital Automation Intelligence Suite, intelligent testing, Eggplant Release Insights, digital transformation

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Whenever you enter the healthcare system, technology is all around.

And you have to trust it.

The highly trained medical staff have all been through rigorous testing to ensure they are able to deliver the best possible care. And you probably expect the same from the huge range of technology they use to treat you, monitor your progress, and update your records.

But as that technology permeates every aspect of healthcare and the pace of change increases, it’s getting harder to ensure that everything works as intended.

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The Forgotten Factor in Conversion Rate Optimization

2/27/19 / by Alex Painter posted in Web Performance, real user monitoring, Real Customer Insights, performance analyzer, marketing, conversion rate optimization, conversion funnel

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Any marketing campaign is only as strong as its weakest link.

No matter how effective ads, emails, and landing pages are, they depend on the rest of the conversion funnel for success.

And one often-overlooked factor in conversion rate optimization is speed.

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Why Performance Matters: 1 of 10 Things Every Marketer Should Know about Web Performance

2/7/19 / by Alex Painter posted in Web Performance, real user monitoring, Real Customer Insights, marketing

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The web performance world is all about delivering better, faster online experiences. And from the outside, it can all look very technical. It’s niche, specialized. It’s technical people tinkering with code.

But it’s important not to lose sight of the ultimate business goals. Most of the time, we’re helping organizations to make more sales. And that makes it something that marketing departments should care about.

So we thought we’d highlight a few things about web performance that we think every marketer should know.

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To Err Is Human - the Security and Privacy Benefits of Robotic Process Automation

1/29/19 / by Alex Painter posted in digital automation intelligence, Eggplant Digital Automation Intelligence Suite, intelligent testing, robotic process automation, RPA

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People make mistakes. Human behavior so often falls short of ‘expected standards’, it begs the question why we hold ourselves to such standards at all. Too often, we build systems and processes on the implicit assumption that the people using them will be rational, infallible, and consistent. Of course, the truth is that most of us are anything but.

Our general fallibility is obviously closely tied to AI and test automation. Automated testing is immune to the unintentional biases and lapses in concentration that affect human testers.

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Better User Experience Testing

1/22/19 / by Alex Painter posted in Performance testing, digital automation intelligence, Eggplant Digital Automation Intelligence Suite, intelligent testing, Eggplant Release Insights

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The purpose of software testing has been steadily shifting from ‘does it work?’ to ‘does it deliver the required business outcomes?’, with an increasing focus on end-user requirements. It’s no longer enough to rely on metrics such as x% of tests passed. Now we have to understand the impact on the people using the product and the wider implications for the organization. There is a need to bridge that gap between meeting testing objectives and actually meeting customer expectations.

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Why You Need Synthetic as Well as Real User Monitoring and APM

1/15/19 / by Alex Painter posted in User Experience, synthetic monitoring, website performance, Monitoring Insights

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Is your website meeting KPIs for speed and availability? Are key user journeys working as they should? Is your website’s performance now the same as it was this time yesterday? Are you sure? How can you tell?

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How to Maximize Revenue by Delivering Ad Content Fast

12/6/18 / by Alex Painter posted in Web Performance, website performance, KPIs, performance analyzer

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Most of us who care about web performance do so because we care about delivering good user experiences.

But the business cares about other things too.

For media owners, advertising is a critical source of revenue. And if getting editorial content in front of end users is paramount, then delivering ad content fast has to be a close second.

However, a reliance on third-party code and content outside of your direct control can make this challenging.

Here are a few common issues, together with some suggestions on how best to deal with them.

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