Eggplant Blog

How to maximize revenue by delivering ad content fast

12/6/18 / by Alex Painter posted in website performance, KPIs, performance analyzer, Web Performance

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Most of us who care about web performance do so because we care about delivering good user experiences.

But the business cares about other things too.

For media owners, advertising is a critical source of revenue. And if getting editorial content in front of end users is paramount, then delivering ad content fast has to be a close second.

However, a reliance on third-party code and content outside of your direct control can make this challenging.

Here are a few common issues, together with some suggestions on how best to deal with them.

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Optimize Online Bookings in the Travel Sector to Delight Customers and Drive Revenue

8/20/18 / by Alex Painter posted in User Experience, User experience testing, business outcomes, business KPIs, Eggplant Release Insights, Customer Experience Insights, Real Customer Insights, customer experience optimization, release quality, KPIs, Eggplant solutions, user journey, Web Performance, Performance testing

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Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online interface, an alternative is only a couple of clicks away.

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Black Friday - can your website handle it?

11/8/16 / by Tom Miseur posted in Black Friday, Business Outlook, Cyber Monday, eggPlant Performance, Load testing, Performance Test Tool, Performance testing, Real User Experience, Stress Test, Test automation, Web Performance

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It's that time of year again! Despite its questionable origins, Black Friday and the rush to find fantastic deals online doesn't seem to be slowing down at all... but can the same be said about your eCommerce website?

Black Friday, and, lest we forget the potentially more relevant Cyber Monday, are two very important dates for online retailers seeking to maximize profits. Site downtime has the potential to wipe millions of dollars off profits, especially if that downtime lands during the peak of the rush. However, outright downtime is not the only thing retailers should worry about.

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