Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online interface, an alternative is only a couple of clicks away.
It's that time of year again! Despite its questionable origins, Black Friday and the rush to find fantastic deals online doesn't seem to be slowing down at all... but can the same be said about your eCommerce website?
Black Friday, and, lest we forget the potentially more relevant Cyber Monday, are two very important dates for online retailers seeking to maximize profits. Site downtime has the potential to wipe millions of dollars off profits, especially if that downtime lands during the peak of the rush. However, outright downtime is not the only thing retailers should worry about.