Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online interface, an alternative is only a couple of clicks away.
Customer experience transformation is a key initiative for any business that wants to position itself for the 21st century. Two important concepts involve updating and digitizing technology, and creating persistent customer relationships. According to Bain & Company, customer experience transformation starts with “… simplifying your core business and digitizing it where it matters.” McKinsey & Company writes that in any customer experience transformation, “… the voice of the customer can be used to identify upstream and cross-functional issues and address the root causes of problems.” In short, to see positive results, you need well-tested, high-quality digital assets that reflect ever-evolving customer needs and desires.
Just one hour of downtime cost Amazon an estimated $100 million in lost sales. Unless you were completely off the grid, you’re well aware of the performance issues Amazon and its shoppers experienced on what was touted to be the biggest Prime Day in the company’s history.
It’s that time of year when a lot of people are frantically trying to lose the few extra pounds they gained over the festive season. It’s time to be leaner, faster, to cut out the junk food and adopt a healthier lifestyle.
With that in mind, it might also be a good time for retailers cut redundant content from their websites.
Welcome to the last in our series of stories about how we’re helping to make our customers’ lives just a little easier as the year draws to an end.
This week, meet Gavin and Anna, who are both trying to unwind...