Eggplant Blog

Optimize Online Bookings in the Travel Sector to Delight Customers and Drive Revenue

8/20/18 / by Alex Painter posted in User Experience, User experience testing, business outcomes, business KPIs, Eggplant Release Insights, Customer Experience Insights, Real Customer Insights, customer experience optimization, release quality, KPIs, Eggplant solutions, user journey, Web Performance, Performance testing

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Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online interface, an alternative is only a couple of clicks away.

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Transforming Customer Experiences With Eggplant

8/14/18 / by Michael Giacometti posted in user journey, User Experience, User experience testing, business outcomes, business KPIs, Customer Experience Insights, Real Customer Insights, Eggplant Digital Automation Intelligence Suite, shift up, Selenium, artificial intelligence, Performance testing, customer experience optimization

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Customer experience transformation is a key initiative for any business that wants to position itself for the 21st century. Two important concepts involve updating and digitizing technology, and creating persistent customer relationships. According to Bain & Company, customer experience transformation starts with “… simplifying your core business and digitizing it where it matters.” McKinsey & Company writes that in any customer experience transformation, “… the voice of the customer can be used to identify upstream and cross-functional issues and address the root causes of problems.” In short, to see positive results, you need well-tested, high-quality digital assets that reflect ever-evolving customer needs and desires.

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Three Key Lessons from Amazon’s Prime Day Performance Problems

8/7/18 / by Alex Painter posted in continuous monitoring, customer experience optimization, Real Customer Insights, Monitoring Insights, website performance, synthetic monitoring, Customer Experience Insights, User Experience, Performance testing, performance monitoring

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Just one hour of downtime cost Amazon an estimated $100 million in lost sales. Unless you were completely off the grid, you’re well aware of the performance issues Amazon and its shoppers experienced on what was touted to be the biggest Prime Day in the company’s history.

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The Creeping Rise in Content that’s Slowing Down Britain’s Retail Sites

1/31/18 / by Alex Painter posted in website performance, performance monitoring, Real Customer Insights, User Experience

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It’s that time of year when a lot of people are frantically trying to lose the few extra pounds they gained over the festive season. It’s time to be leaner, faster, to cut out the junk food and adopt a healthier lifestyle.

With that in mind, it might also be a good time for retailers cut redundant content from their websites.

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Knowing When Your Customers Are Seeing Slower Load Times Than Expected

12/20/17 / by Alex Painter posted in website performance, performance monitoring, Real Customer Insights, User Experience

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Welcome to the last in our series of stories about how we’re helping to make our customers’ lives just a little easier as the year draws to an end.

This week, meet Gavin and Anna, who are both trying to unwind...

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