Click. That’s the sound of a customer seeking out your competitor because your point-of-sale (POS) system didn’t deliver the experience they wanted or expected. You know that your QA teams tested the code and it worked. So, what happened?
No matter what industry you’re in, providing an exceptional digital experience to your customers is paramount. It’s particularly tricky in financial services, as more and more users ditch physical branch locations for online banking. By 2019 in the UK, mobile banking is expected to overtake desktop as the preferred channel. And for two-thirds of Americans, a recent survey found that online and mobile banking represent their primary banking channels.