Eggplant Blog

Delivering a Five-Star Digital Experience in Financial Services

9/6/18 / by Antony Edwards posted in user journeys, end-to-end testing, business outcomes, Customer Experience Insights, fusion engine, QA, financial services, User Experience, Performance testing, intelligent automation, artificial intelligence, Eggplant Release Insights, UX testing, UX monitoring, UI testing, APIs, predictive analytics

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No matter what industry you’re in, providing an exceptional digital experience to your customers is paramount. It’s particularly tricky in financial services, as more and more users ditch physical branch locations for online banking. By 2019 in the UK, mobile banking is expected to overtake desktop as the preferred channel. And for two-thirds of Americans, a recent survey found that online and mobile banking represent their primary banking channels. 

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