Eggplant Blog

Optimize Online Bookings in the Travel Sector to Delight Customers and Drive Revenue

8/20/18 / by Alex Painter posted in User Experience, User experience testing, business outcomes, business KPIs, Eggplant Release Insights, Customer Experience Insights, Real Customer Insights, customer experience optimization, release quality, KPIs, Eggplant solutions, user journey, Web Performance, Performance testing

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Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online interface, an alternative is only a couple of clicks away.

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Transforming Customer Experiences With Eggplant

8/14/18 / by Michael Giacometti posted in user journey, User Experience, User experience testing, business outcomes, business KPIs, Customer Experience Insights, Real Customer Insights, Eggplant Digital Automation Intelligence Suite, shift up, Selenium, artificial intelligence, Performance testing, customer experience optimization

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Customer experience transformation is a key initiative for any business that wants to position itself for the 21st century. Two important concepts involve updating and digitizing technology, and creating persistent customer relationships. According to Bain & Company, customer experience transformation starts with “… simplifying your core business and digitizing it where it matters.” McKinsey & Company writes that in any customer experience transformation, “… the voice of the customer can be used to identify upstream and cross-functional issues and address the root causes of problems.” In short, to see positive results, you need well-tested, high-quality digital assets that reflect ever-evolving customer needs and desires.

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Customer Experience Optimization: Improve the UX and Business Outcomes of Digital Software

8/8/18 / by John Bates posted in Customer Experience, customer experience optimization, Software test automation, intelligent monitoring, real user insights, UX, UX testing, continuous testing, analytics, continuous monitoring

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There are certain inalienable truths about businesses: they all want to succeed and they all want to beat their competitors. What's slightly different is how a business defines success. For a healthcare company, it might be lives saved. For an insurance company, it's the number of policies bought. For an e-commerce retailer, it's shopping basket conversions. 

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Three Key Lessons from Amazon’s Prime Day Performance Problems

8/7/18 / by Alex Painter posted in continuous monitoring, customer experience optimization, Real Customer Insights, Monitoring Insights, website performance, synthetic monitoring, Customer Experience Insights, User Experience, Performance testing, performance monitoring

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Just one hour of downtime cost Amazon an estimated $100 million in lost sales. Unless you were completely off the grid, you’re well aware of the performance issues Amazon and its shoppers experienced on what was touted to be the biggest Prime Day in the company’s history.

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