Eggplant Blog

Delivering a Five-Star Digital Experience in Financial Services

9/6/18 / by Antony Edwards posted in user journeys, end-to-end testing, business outcomes, Customer Experience Insights, fusion engine, QA, financial services, User Experience, Performance testing, intelligent automation, artificial intelligence, Eggplant Release Insights, UX testing, UX monitoring, UI testing, APIs, predictive analytics

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No matter what industry you’re in, providing an exceptional digital experience to your customers is paramount. It’s particularly tricky in financial services, as more and more users ditch physical branch locations for online banking. By 2019 in the UK, mobile banking is expected to overtake desktop as the preferred channel. And for two-thirds of Americans, a recent survey found that online and mobile banking represent their primary banking channels. 

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Link Real User Journeys and AI-Assisted Techniques to Improve Quality

8/22/18 / by Michael Giacometti posted in AI-assisted testing, artificial intelligence, DevOps, QA, QA testing, testing best practices, user acceptance testing, User experience testing, User Experience, digital automation intelligence, Customer Experience Insights

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To keep up with DevOps, testing and QA teams typically adopt a shift-up approach to move quality further up the software development lifecycle. The goal is to complete system testing, integration testing, and user acceptance testing (UAT) to ensure a bug-free release. While product quality has a direct correlation to increased revenue and positive business outcomes, this isn’t enough in the 21st-century marketplace. QA’s job isn’t just to de-risk applications by finding defects earlier but to help de-risk business strategy and potential problems with your user base by reporting customer experience defects. 

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Optimize Online Bookings in the Travel Sector to Delight Customers and Drive Revenue

8/20/18 / by Alex Painter posted in User Experience, User experience testing, business outcomes, business KPIs, Eggplant Release Insights, Customer Experience Insights, Real Customer Insights, customer experience optimization, release quality, KPIs, Eggplant solutions, user journey, Web Performance, Performance testing

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Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online interface, an alternative is only a couple of clicks away.

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Achieve Better Business Outcomes With Customer Experience Insights

8/15/18 / by Alex Painter posted in User Experience, Customer Experience Insights, Monitoring Insights, Performance testing, business outcomes, business KPIs, Digital Performance Management, real user monitoring, performance monitoring

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By improving load times to just under a second, COOK saw a seven-percent increase in conversion rates. At Eggplant, we deliver insights that result in better customer experiences and drive better business results — something we call Customer Experience Optimization (CXO). With this in mind, we recently renamed a number of our solutions to better reflect the outcomes they’re designed to help organizations achieve.

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Transforming Customer Experiences With Eggplant

8/14/18 / by Michael Giacometti posted in user journey, User Experience, User experience testing, business outcomes, business KPIs, Customer Experience Insights, Real Customer Insights, Eggplant Digital Automation Intelligence Suite, shift up, Selenium, artificial intelligence, Performance testing, customer experience optimization

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Customer experience transformation is a key initiative for any business that wants to position itself for the 21st century. Two important concepts involve updating and digitizing technology, and creating persistent customer relationships. According to Bain & Company, customer experience transformation starts with “… simplifying your core business and digitizing it where it matters.” McKinsey & Company writes that in any customer experience transformation, “… the voice of the customer can be used to identify upstream and cross-functional issues and address the root causes of problems.” In short, to see positive results, you need well-tested, high-quality digital assets that reflect ever-evolving customer needs and desires.

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Three Key Lessons from Amazon’s Prime Day Performance Problems

8/7/18 / by Alex Painter posted in continuous monitoring, customer experience optimization, Real Customer Insights, Monitoring Insights, website performance, synthetic monitoring, Customer Experience Insights, User Experience, Performance testing, performance monitoring

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Just one hour of downtime cost Amazon an estimated $100 million in lost sales. Unless you were completely off the grid, you’re well aware of the performance issues Amazon and its shoppers experienced on what was touted to be the biggest Prime Day in the company’s history.

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