Eggplant Blog

Customer Experience Optimization: Improve the UX and Business Outcomes of Digital Software

8/8/18 / by John Bates posted in Customer Experience, customer experience optimization, Software test automation, intelligent monitoring, real user insights, UX, UX testing, continuous testing, analytics, continuous monitoring

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There are certain inalienable truths about businesses: they all want to succeed and they all want to beat their competitors. What's slightly different is how a business defines success. For a healthcare company, it might be lives saved. For an insurance company, it's the number of policies bought. For an e-commerce retailer, it's shopping basket conversions. 

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Avoid the App Scrap Heap

9/25/17 / by John Bates posted in AI, App testing, Application testing, Automated testing tools, Customer Experience, Digital Experience, IOT, Real User Experience, Test automation, UI testing, UX testing

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You can find 28 million apps on Google Play and 22 million in Apple’s App Store. Yet, nearly one in four people who download an app use it only once. Apps are incredibly slow under certain circumstances, don’t work in key parts of the workflow, and have less-than-optimal usability. The app scrap heap is growing because many organizations are still testing to ensure code quality, not a superior user experience (UX).

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[Video Interview] Testing Must Change to Support Mobile & IoT

5/2/17 / by Milli d'Hangest d'Yvoy posted in Customer Experience, DevOps, Digital Experience, eggPlant range, Industry Specifics, IoT Testing, Mobile testing, Quality assurance, Software Quality Tools, software testing, Test automation, testing automation, TestPlant, TestPlant Events, User Experience, UX

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TestPlant CTO, Antony Edwards, was interviewed by Mobile World Live at Mobile World Congress in Barcelona this year. Antony talks about the key trends in mobile and IoT, and how testing needs to change in order to be more focused on UX. 

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