Eggplant Blog

The Forgotten Factor in Conversion Rate Optimization

2/27/19 / by Alex Painter posted in Web Performance, real user monitoring, Real Customer Insights, performance analyzer, marketing, conversion rate optimization, conversion funnel

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Any marketing campaign is only as strong as its weakest link.

No matter how effective ads, emails, and landing pages are, they depend on the rest of the conversion funnel for success.

And one often-overlooked factor in conversion rate optimization is speed.

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