Is your website meeting KPIs for speed and availability? Are key user journeys working as they should? Is your website’s performance now the same as it was this time yesterday? Are you sure? How can you tell?
Most of us who care about web performance do so because we care about delivering good user experiences.
But the business cares about other things too.
For media owners, advertising is a critical source of revenue. And if getting editorial content in front of end users is paramount, then delivering ad content fast has to be a close second.
However, a reliance on third-party code and content outside of your direct control can make this challenging.
Here are a few common issues, together with some suggestions on how best to deal with them.
At Eggplant, part of our business is about helping organizations to deliver fast websites that deliver great customer experiences. To do that, we measure those experiences through solutions such as Monitoring Insights, Performance Analyzer and Real Customer Insights.
Definitive web performance league tables
We’re using Performance Analyzer to track home page speed for top websites in a range of sectors and publishing the results in daily league tables called the Digital Experience Index.
Many website owners are gearing up for their busiest time of year, with preparations well under way for the pre-Christmas rush.
Part of this means making sure the website is up and running throughout the peak period.
But it’s not just about availability.
Here are some essential steps to help you make sure your website delivers the best possible experience when it matters most.
Glastonbury remains the most in-demand UK festival so it’s no longer a surprise to see the website crash on mainstream ticket-release day. The 2019 event sold out in 30 minutes, with a record number of people trying to buy tickets.
Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online interface, an alternative is only a couple of clicks away.
By improving load times to just under a second, COOK saw a seven-percent increase in conversion rates. At Eggplant, we deliver insights that result in better customer experiences and drive better business results — something we call Customer Experience Optimization (CXO). With this in mind, we recently renamed a number of our solutions to better reflect the outcomes they’re designed to help organizations achieve.
Just one hour of downtime cost Amazon an estimated $100 million in lost sales. Unless you were completely off the grid, you’re well aware of the performance issues Amazon and its shoppers experienced on what was touted to be the biggest Prime Day in the company’s history.
If you’re an online retailer, there’s a good chance you’re busy gearing up for the pre-holiday rush. Black Friday and Cyber Monday have been pushing retail sites to the limits of their ability to cope with surges in visitor numbers.
While it may seem like a distant prospect, Black Friday is coming and retailers are busy preparing for the busiest shopping period of the year. The holiday season is normally a busy time for us too, as we start carrying out performance tests on retail sites to get an idea of how they’ll behave when unprecedented visitor numbers put systems under equally unprecedented strain.